FREE MARKETING TOOLS

It is a top priority to provide our exhibitors with as many effective traffic-driving marketing tools to promote your company's presence and increase your ROI.

Below you will find complimentary tools to:

  • Increase your booth traffic
  • Increase your ROI
  • Gain new customers
  • Strengthen relationships with your existing customers

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Questions or issues using the marketing tools below? Please contact Cassie Chitty at cassiec@pennwell.com.

 

exhibithallpass

Complimentary Exhibit Hall Pass for Your Clients

Invite Your Clients to Come See YOU on the Exhibit Floor for FREE

Option 1: Click here to download the Complimentary Exhibit Hall Pass for your customers (pdf). Add your company name and booth number to the writeable pdf file, save the file, and email it to your customers and prospects as an attachment to your email.
Option 2:
Click here to download the customizable Complimentary Expo Pass email. Customize the html invitation with your company name and booth number.  Access to an html software such as Dreamweaver is required for this option.

logo

Download the Logo

Use Our Logo to Promote Your Involvement

Ways to use the logo:

  • In print/digital ads
  • On company Website or eNewsletters
  • In your email signature line 

   

bannerad

Banner Ads

Add a POWER-GEN International Banner Ad to Your Website/eNewsletters/Social Channels/Signature Line

Option 1: Click here to download the Customizable Banner Ads and simply add your booth number. Photoshop is required for this option.

Option 2:
No Photoshop needed here - Click here to download the Registration Banner Ads.
 

hashtagggg

Social Media Tips

              

Encourage Attendance to YOUR Booth  

  • Use the Official Event Hashtag - #PowerGen. The more you use our hashtag, the more engagement you will receive in return!
  • Post about your participation and involvement on your company's social channels. Share with your audience what will be taking place at your booth - Giveaways, Product Demos, Who will be there, etc.
  • Retweet/Share/Repost from the POWER-GEN International's social channels
  • Images/Videos are KEY- Post images or a quick video tour of your booth, products, etc. Did you know video posts get 2-3x more reach than regular posts? Customize the above Banner Ads and post them on your channels as an image - Get creative!
  • Use LinkedIn to network with industry professionals and start conversations before, during, and after the event. We encourage you to post questions, ideas and industry hot topics to our Group. Post discussions about the industry and ask engaging questions - Not just a sales pitch!
precon

Send the Preliminary Event Guide

Mail or Email Your Customers a Copy of the POWER-GEN International Preliminary Event Guide

Do you want to meet key clients and prospects during POWER-GEN International? We are equally anxious to have these customers attend. By working together, we can ensure that your prospects and clients receive information about the event, your products and services and the benefits of attending.

Option 1: The preliminary event guide is mailed directly to your postal list. We will arrange the mailing and pay for printing and postage. You can supply your postal list via a 3rd party (either through our mail house or your mail house). This will ensure the privacy of your contact list is not shared with anyone. The contact list should include full postal details and can include domestic and/or international names.  Your list must be sent by June 30, 2016 to be included in the preliminary event guide mailing.
Option 2:
 The preliminary event guide can be emailed directly to your clients. We will include your clients in our email send. You can supply your list via a 3rd party (either through our mail house or your mail house). This will ensure the privacy of your contact list is not shared with anyone.

Please Email cassiec@pennwell.com to Arrange Either Option