FREE MARKETING TOOLS

It is a top priority to provide our exhibitors with as many effective traffic-driving marketing tools to promote your company's presence and increase your ROI.

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Questions or issues using the marketing tools below? Please contact Cassie Chitty at cassiec@pennwell.com.

 

#1 Complimentary Exhibit Hall Pass for Your Clients

Invite Your Clients to Come See YOU on the Exhibit Floor for FREE!

Option 1: Download the complimentary exhibit hall pass for your customers (pdf). Add your company name and booth number to the writeable pdf file, save the file, and email it to your customers and prospects as an attachment to your email.
Option 2:
 Download the complimentary exhibit hall pass email. Blast the FREE hall pass ticket to your clients in this polished email.

#2 NEW THIS YEAR: Instant Customized Banners

Add a Banner Ad to Your Website/eNewsletters/Social Channels/Signature Line

We have created banner ads for you to customize instantly! No photoshop required! This gives you the ability to embed your booth number in your banners and download immediately. Available in 728x90, 300x250 and 300x600.

Need other sizes? Download additional sizes available as photoshop files here.

#3 NEW THIS YEAR: Viral Video Offer

Submit your most exciting product or service videos to us and we’ll share it with our audience! Submit your videos to Anna Alaback at anna.wackenhuth@clarionevents.com with the subject: #POWERGEN18 Exhibit Video

Not all videos are guaranteed to be posted as they are subject to review by the POWER-GEN International content team.

Send options:

1 – Send native file download link (preferred) and allow us to tag your company. If you have a Facebook and/or Twitter page, include the URLs in your email.
2 – YouTube link to the video.

#4 Download the POWER-GEN Anniversary Logo

Get our official event logo in multiple formats for any print or digital needs - or to include in your email signature.

   

#5 Social Media Tips

Encourage Attendance to YOUR Booth  

  • Use the Official Event Hashtag - #POWERGEN18. The more you use our hashtag, the more engagement you will receive in return!
  • Post about your participation and involvement on your company's social channels. Share with your audience what will be taking place at your booth - Giveaways, Product Demos, Who will be there, etc.
  • Retweet/Share/Repost from the POWER-GEN International's social channels
  • Images/Videos are KEY- Post images or a quick video tour of your booth, products, etc. Did you know video posts get 2-3x more reach than regular posts? Customize the above Banner Ads and post them on your channels as an image - Get creative!
  • Use LinkedIn to network with industry professionals and start conversations before, during, and after the event. We encourage you to post questions, ideas and industry hot topics to our Group. Post discussions about the industry and ask engaging questions - Not just a sales pitch!