U.S. Exhibitor Benefits through the International Buyer Program

The U.S. Department of Commerce's (USDOC) International Buyer Program (IBP) will offer complimentary programs to U.S. exhibitors. These allow exhibitors to meet one-on-one with IBP delegation leaders from more than 30+ overseas markets and connect with over 800 IBP delegates at POWERGEN International.  

Participation in these USDOC export programs are available only to U.S. companies whose products represent U.S. content of at least 51%.

Checkout the below programs your company should take advantage of! 

B2B Matchmaking | Industry Focused Promotion (IFP) Program

Develop your international sales and promote your company to international buyers through this B2B matchmaking program.

This service is FREE OF CHARGE! 

The U.S. Commercial Service will feature your company on our global Industry Focused Promotion (IFP) website where U.S. Commercial Energy specialist at U.S. Embassies and Consulates worldwide will promote the IFP site to potential buyers and partners in their markets. Some of these leads may result in scheduled meetings with you at the show.

Once a lead has been generated for your company on the IFP site, you will automatically be notified and receive the buyer's contact information. ALL foreign trade leads are pre-approved by the U.S. Department of Commerce Project Manager, meaning no spam!

How does the complimentary program work?

1.   Your product will be added to the Industry Focused Promotion (IFP) trade lead platform.

2.   Department of Commerce market specialists worldwide will promote this site to qualified potential buyers in their respective markets.

3.   Once an overseas firm has selected your company on this platform you will be notified immediately and will receive information on the international buyer or partner in order to follow up and begin a dialogue.

More details coming soon!


The International Buyer Program’s Showtime program offers U.S. exhibitors opportunities to meet with Commercial Specialists (and their delegates) from around the world for country specific market-entry advice and guidance. More details and registration form coming soon! 


Export directory

The U.S. Export Interest Directory is an excellent export sales tool for U.S. exhibitors.  Electronic copies of the Directory are provided to all International Buyer Delegates two weeks before the show.  Hard copies are also distributed in the International Business Center. U.S. exhibitors are encouraged to list up to 25 export markets of interest when completing their EID survey, in alphabetical order.  When international attendees and IBP delegates see that you are interested in their market, this drives them to your booth, thereby increasing export sales opportunities for your company.  You can also meet with the delegation leaders from the countries listed. 

A survey will be sent out to all U.S. exhibitors in Fall 2018, at this time please complete the survey fully to have your complimentary listing included in this directory. 

*To qualify, a company must certify that at least 51% of its company's products/services are U.S. content

State Trade Expansion Program (STEP) 

Did you know that your state may have grant dollars that can help your company EXHIBIT!?

The State Trade Expansion Program (STEP) provides financial awards to state and territory governments to assist small businesses with export development, INCLUDING grants to U.S. companies to participate in trade shows. Grants can include travel reimbursement for 1-2 staff, exhibit booth costs and fees for translating marketing materials. This program's mission is to increase the number of U.S. Small Business exporters and increase their export sales.

How to apply:

  1. Click here, then click on your state/territory on the U.S. map to find out if your state is in the program
  2. Then call or email your state/territory point of contact about eligibility and next steps

*Each state's process to apply is different. Your company could also reach out to your local State International Development office to inquire about the STEP grant procedures in your state. 

Need further assistance about STEP? Contact,

Project Officer, International Buyer Program
U.S. Department of Commerce
Phone: +1 (202) 482-0904


A Global View: Who was represented at POWERGEN International 2018